Market shares, retail market 2010

Regular instant coffee, brands

Shares of volume

Nescafé		44%
Gevalia		28%
Granarom		8%
ICA		6%
Coop X-TRA		3%
Euroshopper		3%
Eldorado		2%
Willys		2%
Löfbergs Lila		2%
Änglamark		1%
Other Brands		2%

Shares of value

Nescafé		54%
Gevalia		26%
ICA		5%
Granarom		3%
Coop X-TRA		3%
Löfbergs Lila		2%
Euroshopper		2%
Willys		1%
Eldorado		1%
Änglamark		1%
Other brands		3%

Special instant coffee (Cappuccino, Latte etc), brands

Shares of volume

Nescafé		39%
Gevalia		22%
Granarom		28%
ICA		8%
Coop		2%
Other brands		1%

Shares of value

Nescafé		58%
Gevalia		23%
ICA		10%
Granarom		7%
Coop		2%
Other brands		1%

Source: AC Nielsen